Starting up in emerging markets

Why you should start your next company in an emerging market.
Claude Irankunda · 3 minute read

Emerging markets are economies that are in the process of rapid growth and development. These markets have immense potential for businesses, as they offer unique opportunities for growth and expansion. One such emerging market that has been gaining a lot of attention in recent years is Africa. With a rapidly growing population and a burgeoning middle class, Africa is becoming an increasingly attractive destination for entrepreneurs and businesses looking to expand their operations.Here are some of the benefits of starting a business in an emerging market like Africa:

Untapped market potential

One of the most significant advantages of starting a business in an emerging market like Africa is the untapped market potential. As the economies of African nations continue to grow, so too does the size of their consumer markets. This growth creates significant opportunities for businesses that are willing to invest in these markets early on.

Lower competition

Another advantage of starting a business in an emerging market is the relatively lower competition. While established markets like Europe and North America have a high density of businesses in nearly every sector, many African countries are still in the early stages of economic development. This means that entrepreneurs have the opportunity to be pioneers in these markets and establish a foothold before the competition grows more intense.

Government support

Many African governments are taking active steps to encourage investment and entrepreneurship in their countries. Governments in African nations like Rwanda, Kenya, and Ghana have implemented policies that make it easier for businesses to operate and grow. These policies range from tax incentives to streamlined regulatory processes that reduce the barriers to entry for businesses.

Low cost of living

In many African countries, the cost of living is significantly lower than in developed nations. This means that entrepreneurs can start and grow a business without incurring the same overhead costs that they would face in more established markets. This can be especially beneficial for businesses that are just starting out and may not have a large amount of capital to invest.

Diverse workforce

Africa is home to a diverse and highly educated workforce. Many countries in Africa have well-established universities and technical colleges that produce highly skilled graduates. This means that businesses can tap into a wide pool of talent that is often overlooked in more established markets.

Social and environmental impact

Finally, starting a business in an emerging market like Africa can have a significant social and environmental impact. Many African countries are still grappling with issues like poverty and unemployment. By starting a business that creates jobs and generates economic growth, entrepreneurs can contribute to the development of these communities and have a positive impact on the lives of people in these regions.

In conclusion, there are numerous benefits to starting a business in an emerging market like Africa. While there are certainly risks and challenges associated with doing business in these markets, the potential rewards are significant. Entrepreneurs who are willing to take a chance on these markets may find that the opportunities for growth and success are greater than they ever imagined.